Challenges of food delivery riders (p-Hailing): An exploratory study to better understand the nature of work and traffic accidents involvement

The increasing number of food delivery riders (p-Hailing) in Malaysia has been recorded since COVID-19 took place. P-hailing riders are usually exposed to long hours in traffic and are more prone to get involved in traffic accidents. This matter has been one of the pressing problems in the transportation industry. This study focused on assessing the contributing factors of traffic accidents involving p-Hailing riders and determining the perception of p-Hailing riders towards the delivery time frame with regards to traffic accident involvement. A qualitative approach was used, and face-to-face/online interviews were conducted among p-hailing riders in Shah Alam, Selangor. Thematic and descriptive analyses were adopted, and it was found that several factors such as red light running, speeding and slippery roads were the factors of traffic accidents among p-Hailing riders. Delivery time frame did not have much impact on rider’s accident cases; instead, it was the behavior of the rider itself.