Online Jewelry Application for Predicting users Buying Habits

The proliferation of Internet use, along with systematic advances in information technology, have transformed the way products are bought and sold, leading to an exponential growth in the number of online shoppers. However, there are many differences when it comes to online shopping. arise due to the different characteristics of consumers and the types of products and services offered. Therefore, it is crucial for both administrators and consumers to understand who consumers are and why they choose to use the Internet as a sales channel to use or avoid e-commerce and for consumer theorists. The study aimed to examine the personal factors and customer behaviours associated with the decision to purchase jewellery and to recommend the possible incorporation of online marketing to increase the entrepreneur's sales performance, an online jewellery system is designed based on react frontend framework user interface and an ultimate database using firebase database through PHP framework, which can handle larger amount of information. Not only can the system effectively help managers to enter jewellery information, but also provides online jewellery shopping to meet customer needs by desired customization of the ornaments and a genuine purity check while door delivery to fabricate the trust in between. Because of the fast and convenient access to the network, the management and sale of jewellery through the network has been widely used in many industries.