COVID-19 Impact on a Business modelfor Sustainable supply chain innovation

Industry in Morocco is facing one of the hardest crises in its history due to the COVID-19 pandemic. Companies are managing several changes and reforms into their business model based on Industry 4.0 transformation, mainly on their supply chain. Two objectives are targeted: enhance innovation inside the supply chain processes and strengthen supply chain resilience and sustainability in front of this crisis, and also the relative environment's changes. Our paper investigates the CO VID-19 pandemic impact on the main factors empowering this innovation and sustainability during 2020 and 2021. It evaluates a business model considering six constructs with the mediation of industry 4.0 technological systems in achieving sustainable supply chain innovation. The evaluation is based on data analysis using SEM P LS method to provide the model validation and reliability.