Measuring e-Loyalty in the Greater Jakarta Online Marketplace-Indonesia

Internet speed and business competitiveness are driving all business transactions to the online marketplace, or e-commerce. The expansion of e-commerce trends is not limited to large cities alone. This study aims to examine the impact of e-loyalty on the online marketplace. This study employs the quantitative-associative and purposive sampling methodologies. All data is collected through an online survey administered to customers of an online marketplace. Analysis is performed on the 323 respondents who fill out the survey in its entirety. This study demonstrates that brand equity, customer experience, and e-trust influence e-loyalty.