Behavioral Analysis of Dishwasher Consumers During Coronavirus Outbreak (2021)

The fast-adapting era of the Coronavirus Disease 2019 (COVID-19) pandemic causing perpetual disinfecting of the living quarters, and isolation at home for long periods brought along the salient alterations in dishwasher consumer habits just as changes in many human behaviors. This study aims to reveal main characteristics related with this change or transformation. Questionnaire research including specially selected questions was conducted with 506 respondents in Turkey to comprehend the general perception of the dishwasher users and the behavioral alterations during COVID-19 outbreak. The empirical findings were discussed by comparing this study with the previous European and Turkish studies. The research yielded that the frequency of operating dishwasher per week and operating it specifically on intensive mode significantly increased after COVID-19 pandemic. It has been evaluated that these results are directly related to the fact that people spend more time at home during the pandemic period and eat their meals more at home (causing more dirty dishes), and at the same time, people’s hygiene sensitivities increase.