How to Improve Green Power Market Competitiveness: an Analytic Hierarchy Process Method

Analyzing the influencing factors and degree of competitiveness of green power market is very important to establish its market mechanism. Based on the Porter's five forces model, this study uses Delphi method to identify five primary indicators and nineteen secondary indicators which affecting the competitiveness of green power market, then carry out expert scoring which based on Likert’s Nine Standard method and uses Analytic Hierarchy Process to construct judgment matrix and calculate weight. The results show that the suppliers, the buyers and the substitutes have great impact on the competitiveness of green power market. Based on this, two strategies to improve the competitiveness of green power market are proposed: one is to develop the energy storage technology, and the other is to improve the accuracy of electricity demand forecast.