Influence of the Digital Economy on the Innovative Development of Enterprises

The article considers the dependence of innovative development of the enterprise on the growth of the digital economy. The issue of digitalization coverage of the main activities of enterprises is revealed, noting hat the digital economy is based on innovation with the use in production, promotion, sale, delivery of goods and services of Industry 4.0 technologies. The concept of digital infrastructure as technologies, products and services, hardware and software resources that provide the ability to connect, interact and operate modern digital technologies, use information and data in full. The positions of Ukraine in the world innovation and digital rankings are analyzed, indicating positive and negative tendencies of introduction of digitalization in the activity of enterprises. To determine Ukraine’s position in the world innovation and digital rankins the following indeces were used as a benchmark: Network Readiness Index; ICT Development Index; Global Innovation Index, Digital Economy and Society Index; Global Competitiveness Index. Ukraine’s position in the Country-level digital competitiveness ranking is additionally analyzed. The three main components of the digital economy in the activities of enterprises are identified, namely the use of the Internet in the activities of enterprises, the use of Industry 4.0 technologies by Ukrainian enterprises, assessment of digital literacy of the Ukrainian population. The limit norm of replacement of constituent elements of digital economy in activity of the enterprise in an optimum point of its development is defined. According to the calculations, it was found that in the unsatisfactory state of one of the components of enterprise’s digital development, the replacement of such an element is possible by replacing the two elements in the existing business models. The main goal of the article is to model and determine the impact of the digital economy on the innovative development of enterprises based on the use of such indicators as the level of digital literacy of the population of Ukraine, the use of Industry 4.0 technologies by Ukrainian enterprises and use of modern means of the Internet in the activities of enterprises.