DESITA: E-Service Optimization of Student Final Project Management Based on Website Technology

This research aims to implement a new model of e-business technology to optimize the three higher education principles. A strategic step that can be taken is to apply digitalization to increase the selling value of universities in the education industry and increase the usefulness of the satisfaction of lecturers and students. The research approach is exploratory qualitative with data collection techniques through interviews, observations, and literature studies. The sampling method in this study used non-probability sampling (purposive sampling). It can conclude that several supporting factors that influence optimization of the three principles of higher education are flexibility of workplace and time, as well as the use of information technology which is easier to use and has high accessibility. The urgency of this research is to support university programs in implementing smart university so that the three higher education principles become more comprehensive. The stuff that needs to be prepared is integration in implementing the program, ideally to be replicated more easily by the dean in each faculty.