The Use of Information Technology in Social Media with Structural Equation Modeling Method: A Study of Impact on Supplier-Customer Relationship Management (S-CRM)

Social media has become an indispensable component of daily life, serving as a tool for information sharing, interpersonal communication, and organizational assistance. Social media utilization by the company will assist business activities if done well. This study aims to examine the function of social media in company strategies that facilitate activity. As research subjects, up to 124 manufacturing SMEs in Surakarta are involved. A survey method is used to gather data, which is then followed by the distribution of questionnaires and interviews. The data are quantitatively analyzed using a structural equation model with partial least squares. It is believed that the conclusions drawn from the data analysis would benefit both theory and practice.