Towards a Web-based Membership Information System to Manage Product Marketing Content

The company with a direct selling technique uses membership marketing as a sales method. Members establish no digital promotion and transaction management in terms of product marketing. It causes a problem when doing product promotion activities for each member since there is no standard from the company. Therefore, members can vary marketing content, such as product prices and discounts. Also, the provision of rewards for member sales cannot do automatically. This research aims to create a system that provides a marketing platform for companies with a membership business model. The web-based system is entitled Membership Information System (MIS). MIS makes it easier for the company to control and manage the transactions handled by members, conducting promotions and giving rewards automatically from member sales. The system develops using the Agile method that consists of several phases: system requirements, system design, development, testing, deployment, and review phase. The developed system has several features to manage product marketing content, including category data management, product data management, order management, reward management, retail order management, retail sales data recap, shopping carts, payment gateways, and shipping gateways. The unit and API automation testing of MIS were running as expected.