Knowledge Management System Design for Health Stores in PT. ABC

This study aims to identify, analyse needs, and design a Knowledge Management information system for marketing personnel who sell health products and by using interviews and observation methods as data collection techniques. The research was conducted when the process was running at PT ABC, it was found that the marketing staff had difficulty explaining hundreds of health products in terms of size, function, price, and promotion to customers. In addition to the difficulty of explaining the product, there are also new products that are always present every time and products that are no longer produced. with dozens of shops and hundreds of marketing personnel spread throughout Indonesia, it is not easy for PT. ABC to explain product knowledge and understanding to all marketing personnel, therefore the results of this research are then poured into the design of Knowledge Management information systems in the form of mobile applications and web-based applications. The design of the Knowledge Management system is a knowledge management tool that functions as an online learning tool and provides the latest changes in the provision of applicable knowledge, a media facility to improve the soft skills and hard skills of marketing personnel, as well as an effective and efficient means to store knowledge information. a product and promotion that is beneficial for employees and companies.