The MiB System: An interactive storytelling experience in the wine industry

The wine industry has evolved over time to tackle the emerging needs of both wine professionals and consumers. Especially during the last decades, there is a growing need for transparency to ensure consumers buy safe, healthy, and environmentally-friendly food products. These details include for example information about the winemaking process, farm practices, or the prevailing weather conditions throughout the year. However, this kind of information does not exist in an integrated information system that could give additional value to both wine producers and consumers. In the frame of the MiB (Message-In-a-Bottle) project we developed an information system (called MiB) that exploits heterogeneous data (e.g., tracebility) from various sources (e.g., sensors, ERP systems) for creating a meaningful story for each wine label. The system is planned to go into the market through the Lyrarakis S.A. winery, one of the industry partners of the project. This paper describes the MiB system which offers a rich ecosystem of services and applications that provide: a) a storytelling-based presentation of wine labels (Main Application); b) wine suggestions based on a food selection, or vice-versa (Le Sommelier Application); c) an interactive authentication and counterfeit report mechanism for wine bottles (Authentication Application); d) an Augmented Reality experience (AR application); and e) a data entry tool (Admin UI Application). These functionalities constitute a robust and powerful tool for wine producers, professionals and consumers.