A Conceptual Framework for Determining Metaverse Adoption in Vietnam IT Enterprises

Metaverse is an extension of synchronous communication that includes an efficient number of users to share different experiences. The study aims to investigate the acceptance of Metaverse-related projects by employees of technology companies in Vietnam, thereby finding out the characteristics that hinder the implementation of Metaverse. Moreover, the study also gives recommendations to develop Metaverse projects in Vietnam, especially in Technology companies, relying on 5 variables Perceived Compatibility, Perceived Trialability, Perceived Ease of Use, Perceived Usefulness, and Intention to Use. Authors already gained roughly 312 responses based on block simple random sampling. This study was conducted based on a survey of IT enterprises in Vietnam, thereby assessing the characteristics affecting the decision to participate in or implement Metaverse projects of enterprises.