Research on Characteristics of Interactive Packaging Design Based on Big Data Analysis

This paper mainly studies the specific application of interactive concept in modern packaging design. Taking the era of big data as the background, it analyzes similar products and target customers of the products, studies the characteristics of interactive packaging design of products in the era of big data, and discusses the differences with traditional packaging design. The results show that the thinking of product packaging design in the era of big data has changed. It no longer only relies on the personal experience of designers, but pays more attention to the real-time collection, sorting, analysis and application of big data; big data analysis helps designers understand consumers. This kind of interactive design trend will become the development direction of packaging design in the future.