The risk of power sales revenue in power retail market based on VAR model

The risk of electricity sales revenue in the electricity retail market is determined by the following factors: 1 The growth rate of electricity retail market depends on electricity demand and its price. If the demand for electricity increases, the price will rise, and vice versa. According to our estimation, from 2017 to 2022, power demand will increase. This means that the price of energy products may also rise during this period. Therefore, it can be said that with the passage of time, the possibility of power sales revenue increasing is high, which may lead to increased revenue or profit margin.