A Service Model to Support Digital Transformation of SMEs

Various cloud applications have been developed to support digital transformation of LEs (Large Enterprises) in the world but there are not so many cloud applications to support digital transformation of SMEs (Small and Medium Enterprises) in Japan. One big reason is that it is not easy to develop low-cost cloud applications for which SMEs are capable of paying service fees. Neo Career which is one of the fastest growing cloud application vendors in Japan could develop low-cost cloud applications for SMEs and released a product by the name of “jinjer” in January 2016. jinjer has been rapidly deployed and about 11,000 SMEs are using jinjer as of October 2019. The survey was conducted to study an ideal service model to support digital transformation of SMEs. From the results of the survey for 1,000 jinjer users, it was found that the following 2 factors were most effective to accelerate digital transformation of SMEs. The first factor was that various workflows were automated and real-time and the second factor was that jinjer could accommodate various functions on a single platform. Also, an ideal service model for the future cloud application was proposed through analysis of the survey.