Collective Success Measure and Analysis in Gamification

In this study, the performance scores of the couriers who participated in a gamification project that is actively used in cargo transportation are analyzed and a method is developed to measure the performance scores of the units to which these employees are affiliated. Depending on the developed method, the long-term performance scores of the units are analyzed and negative structural performance breaks detected on three different dates are reported. Then, using the agglomerative clustering method, the units are divided into five different clusters according to their long-term performance changes. As a result, it is observed that clusters are affected by the structural breaks that is occurred in the first two dates at almost the same rate, and after the third structural break, they are inversely affected depending on the their average performance level.