Morgan Stanley: Financial Advisors and the Next Best Action System

Rich Brown and Christian Maguire are financial advisors (FAs) for Morgan Stanley, an investment banking company, in the New York City area. In addition to directly helping clients with wealth management issues, they also head a team—the Franklin Avenue Wealth Management Group—consisting of ten FAs and support staff. Both are creden- tialed as certified financial planners and have been at Morgan Stanley for many years. Morgan Stanley is the world's largest wealth management firm, with almost 16,000 FAs, 60,000 employees, and operations in forty-two countries. FAs work for the firm's wealth management business, but Morgan Stanley also has investment banking, investment management, commercial banking, and other businesses.