A Critical Insight into the Impact of Technology in Transformation of Tourist Business into Smart Tourism

Due to digital technologies, tourism organizations are discovering new ways to create new business models. Artificial intelligence (AI) is used by tourism businesses to save money on operations and maintenance. Tourist pleasure can be increased by adapting a variety of activities and experiences to the preferences of individual visitors. The use of big data allows tourism professionals to obtain a better understanding of their customers., and the more they know, the better experience they can deliver. Many sectors are being rewritten by artificial intelligence (AI), which is changing the way we think about things. Businesses can innovate and outperform their competition by modifying their consumer value proposition and operating strategy.