Literature Review of Developing Mobile Games on Coffee Entrepreneurship using NVivo

The development of processed coffee in Indonesia has excellent prospects because the growth of coffee drinkers has increased in the last decade. Marketing needs to have creative and innovative ideas, develop well-tuned gameplay, and ensure that the game makes sense to the brand. The objective is to create a game for coffee promotion by reviewing selected journals, books, and other resources. The process of literature review uses NVivo qualitative software. NVivo helps the researcher to process the qualitative data. The research findings show that game is visible innovation in coffee marketing. When people use a game in coffee shops, it can help them meet the advantage marketing system beneficial to the coffee industry.