Analysis of Online Reviews Data for Perceiving Image of Homestay

This article takes Dujiangyan Xianzai: Houshe, an Internet celebrity homestay as an example. We collected online reviews of the homestay as the textual data, and use ROST CM6 software to analysis. The cognitive image of the homestay is divided into six main categories: overall cognition, room facilities, personalized service, geographic location, service attitude, and cost performance. The affective image of the homestay is mainly positive and the overall image shows that the homestay has a high degree of satisfaction. Finally, we summarize some of its experiences and suggestions to obtain consumer satisfaction for other homestay owners to learn and refer to.