Appraising the Potential of Pre and Pilot Testing during Survey Based Research: A Case Study in Indian Banking Sector

This paper envisages the capabilities of Pre-Testing and Pilot-Testing of Questionnaires designed to conduct survey based studies. Related literature is surveyed to access the status and significance of questionnaire-testing, before carrying out regular survey based researches. It also highlights the scarcity of appropriate procedure to carry out effective testing and tends to fill this gap by performing step-wise Pre and Pilot Testing of a Questionnaire, designed to access the impact of artificial intelligence in Indian banking sector. It is a naval study skimming the vitality of both the testings, after accomplishing the proposed methodology and without ignoring the existing constraints of Indian private banking environments. Findings of this study have tremendous application in any kind of survey based study related to scientific, social and economic scenarios. From last couple of decades, Questionnaires have erupted as well structured and systematic way to gather exact voice of masses and its efficiency can be enhanced by designing and redesigning it through relevant pre and pilot testing.