The Impact of the Tool Sken.io on Consumer Behavior in the Purchase Process

Strengthening ties between companies and users is necessary for successful cooperation. Companies are struggling to animate users to keep them on the website longer. On the other hand, users are increasingly trained to use more tools to facilitate online shopping adequately. Is excessive user training suitable for companies or distance users on a site where the users' attention can be stimulated by the company? This paper describes the importance of website tracking tools and the significance that using tools has on users.