Expanding frontiers through marketing actions in a master's degree in technology and health

This project aims to increase the number of students interested in pursuing an official Master's degree in the area of technology and health. It is an online/semipresential master, so the target audience could be physically in another province or country. In addition, the master's degree is “English-friendly”, which facilitates its internationalization. In the first phase of the project, student profiles and channels where dissemination can be more effective are analyzed. In a second phase, the effectiveness of the actions is implemented and measured.