Artificial Intelligence and its Influence on E-Commerce

COVID-19 has taught us the need of practicing social distancing. In the year 2020 because of sudden lockdown across the globe, E-commerce websites and e-shoppingwere the only escape to fulfill our basic needs and with the advancement of technology putting your websites online has become a necessity. Be it food, groceries, or our favorite outfit, all these things are now available online. It was noticed during the lockdown period that the businesses that had no social presence suffered heavy losses. On the other hand, people who had established their presence on the internet saw a sudden boom in their overall sales. This project discusses how the recent advancement in the field of Machine Learning and Artificial Intelligence has led to an increase in the sales of various businesses. The machine learning model analyses the pattern of customer's behavior which affects the sales builds a dataset after many observations and finally helps generate an algorithm which is an efficient recommendation system. This project also discusses how cyber security helps us have secured and authenticated transactions which have aided e-commerce business growth by building customer's trust.