The Upsurge of Mobile Wallet Adoption by Generation X: Evidence from India

Digital transformation in payments makes crucial changes in the landscape of Asian information and communication technology. After China, India played a significant role in the mobile wallet market to become a global leader. According to Global Data company, Mobile wallet transaction is expected to reach Rs.100 trillion in 2024. The aim of this researchis to identify the behaviour intention to the usage of mobile wallets by Generation X. The survey was conducted online among the 182 respondents to test the hypotheses. The recommended model consists of five factors from the UTAUT2 model, which impact the behaviour intention to use Mobile wallets by Generation X. The percentage analysis and PLS-SEMalso known as partial least squares-structural equation modelling techniquewere employed to validate this study. This research identifies that social influence, effort expectancy and performance expectancy performs a substantial role in Generation X's behavioural intention to adopt mobile wallets. The study will lead the knowledge about the key variables that affect mobile wallet adoption by Generation X in India.