Level Up, Community Based Tourism: An Analysis of Thailand’s Tourism Social Enterprise: Case Study of Local Alike

Long before globalization, the digital age, and sustainable development, the world evolves and progressed along an advanced knowledge of human intelligent, and the economic that is driven mainly by capitalism. Intrigued in ways to pursuit both the profit and benefit but for certain, demise from monetary. Achieving Social Values and counting it as the main profit for an organization is a business model that is worth looking into. A Social Enterprise (SE), with its aim to attain social values and benefit as their main revenue stream, this article would further realize and decode to propose of an ideal Business Model for the greater good. “Local Alike”, as Tourism Social Enterprise (TSE) has emerged in Thailand and developed countless of both successes and failures business models, it has conquered stages of uncertainty during this so called ’Ever - Changing Era’. Local Alike has combined both the social values and benefit models to lead the community and most importantly it has effectively invented and developed a “CBT Model” this article intended to focus on analyzing, as it is with hope to simplified and high-lighted of social enterprise whose certainly know to’ think globally but act locally to lead nations’ CBT.