The Study of Attitude and Perceptions towards Streaming Service Decision in Generation Z in Bangkok

This study investigates Attitude and Perception towards Streaming Service Decision in Generation Z in Bangkok the sample size result was 200 respondents. The quantitative method is used to conduct this survey. The questionnaire was distributed among Generation Z in Bangkok. The questionnaire were systematic reviews adopted by former studies. After the research, the results show that the content and ease of use contribute the most to generation Z’s decision to use video streaming service.