Abstract:
Search Engine Optimization is one of the most important and powerful sources of a website to rank on top of a search engine. The two most common Search Engine Optimizatio...Show MoreMetadata
Abstract:
Search Engine Optimization is one of the most important and powerful sources of a website to rank on top of a search engine. The two most common Search Engine Optimization techniques are On-Page Optimization and Off-Page Optimization On-Page Optimization will be much focused on our content and website structure. The influence coming through external resources & working on other website references will be coming under Off-Page Optimization. Everything will have it's own positive and negative. There are a lot of people who can rank a website in a month through keyword stuffing and bulk backlinks. But they can't withstand the top position of SERP as that's not the right way to do it. If a search engine algorithm finds the usage of such black hat techniques, then it is never easy to take out the website from penalization. Also, people can use the black hat techniques to rank their business website on top but it won't help for all the websites, and also it results in a very low conversion rate. We worked on Search Engine Optimization for almost 5 years and executed multiple techniques to find the most efficient way to rank a website. With proper On-Page Optimization & Off-Page Optimization, “techglads.com” is ranking for various keywords.
Date of Conference: 21-22 April 2022
Date Added to IEEE Xplore: 01 June 2022
ISBN Information: