The Influence of Interface Elements on the Attractiveness of its Design

At the initial stage of user interface development, it is necessary to pay much attention to the interface design using visual elements, which requires specific practical skills. The specific set of such skills is determined by the type of product created. To develop attractive and user-friendly interfaces, a designer must understand how to use color, typography, shape, and composition techniques to effectively convey behavior and information or stimulate user physiological responses. Based on the expert survey, important visual components of the interface elements are identified, research and synthesis of the model of interface design development factors using visual elements are carried out. Using the methods of system analysis and graph theory, a graphical model has been developed, containing hierarchically prioritized interface design factors. From the obtained results, a conclusion was made about the significant influence of the color palette and font design of textual information on the quality of the user interface. It was also found that graphic elements play a crucial role in design development. Solving the problem of the synthesis of the hierarchical factor model provides streamlining of requirements for the development of algorithms for designing interface design.