Formation of Cognitive and Emotional Components of Public Opinion in Governmental Social Media

The article is devoted to the managing of public opinion in the context of digital transformation. The aim is to identify methods of influencing the emotional and cognitive component of public opinion by government entities. The authors apply their own methodology based on I. Galperin’s theory of information and the tonality of the text analysis. Empirical base: materials of the official social media of the governments of St. Petersburg and Stockholm. Intended results: identification of effective methods of influencing public opinion.