Cultural-Communicative Practices in the Conditions of Modern Digimodern

The relevance of the research topic is beyond doubt. In the modern world, the role of various media projects that use auditory and visual channels of influencing the audience is increasing. Today they are used in various fields of activity of subjects of sociocultural communication (business, art, education, etc.). For example, museums, striving to remain a living part of society, are increasingly using auditory and visual communication formats, providing their visitors with the opportunity to interact with the cultural achievements of the present and the past. The article discusses examples of successful podcasting and visual communications in business.