Professional Communications in the Problem Apea of "New Ethics" and Digital Transformation of Society

The article examines and summarizes the experience of communication practitioners from the standpoint of value and communicative approaches in order to identify the risks associated with the use of the "new ethics" in the context of the society digital transformation. The theoretical basis of the article is the works of V.P. Rudnev, C. G. Christians and others.Expected results: the main risks and opportunities of the communication promotion identification in the problem area of the "new ethics".