Integrated Model of Professional Creative Development of Future Digital Space Communicators

The article describes a model of interrelated education in the system of professional training of future specialists in public relations. The active development of innovative forms of media communication, such as social media, blogosphere, telegram channels etc. are implemented in the context of the explosive development of digital technologies. This process requires a high creative level of professional skill from modern communicators. It is highlighted a practice-oriented approach to the formation of key competencies based on the use of innovative digital and PR technologies in the educational process.