Implementation of digital marketing strategy in the Gaming industry

Digital Marketing is a power tool that can either break or make anything it touches. Due to the current pandemic scenario, we all have learned that Digitalisation is the new normal and adopting this new normal, digital marketing is "The Only Tool" for any marketer. Digital Marketing has not only changed the way how people viewed the gaming industry but has also opened new horizons for various kinds of career opportunities.Gaming industry is one of the most misunderstood and ignored industry of our modern world. Many people believe that gaming is just for lazy people who don’t have anything better to do. But what most of them don’t see is that Gaming industry is the biggest entertainment industry and even all other entertainment industry combined, can’t match the annual revenue of gaming industry. I grew up playing video games and has seen this industry grow and change with time. My interest in gaming and newly developed passion for marketing, urged me to dive deeper into the world of digital marketing and how with evolution in technology and digital marketing strategies has impacted the gaming industry and brought it into the eyes of billions of people all around the globe.