The application of big data technology in the assessment model of college student’s entrepreneurial intention

With the continuous development of China’s Internet technology, the entrepreneurial trend of " Internet + innovation and entrepreneurship " concept has emerged. In the era of "Internet+ ", how to make full use of big data to seize the opportunity for in innovation and entrepreneurship while better preventing the risk of entrepreneurship has become a serious realistic problem. Based on the triadic interaction theory, the conceptual model between influencing factor, entrepreneurial self-efficacy and entrepreneurial intention was constructed. Through descriptive statistical analysis, correlation analysis, and regression analysis of 291 questionnaires by SPSS 23.0 software, the study found that personal traits had a significant positive influence on college students ' entrepreneurial intention ; entrepreneurial self-efficacy played a mediating role in the influence of influencing factor on entrepreneurial intention.