Development Strategy Research of Anime Pilgrimage Tourism from the Perspective of IP Operation Based on Statistical Quantitative Analysis Method

With the substantial increase of ACGN works, the anime pilgrimage has become an emerging tourism model for the development of the cultural industry. While China’s anime pilgrimage market is still at an early age, its sustainable development is restricted by the lack of IP strategic operation mode and the imperfect industrial chain. In the context of "Internet+", intellectual property (IP), as a core resource and sustainable business asset for the diversified development of cross-media, cross-form and cross-industry in the cultural industry. This paper uses the market statistical quantitative analysis method to survey the market scale of China’s online copyright industry from 2016 to 2020 and its exponential growth trend, then analyzes the operation and market performance of Chinese and Japanese IP industry chains to explore the optimization ideas for developing the anime pilgrimage tourism in China.