Dynamic logo design form under the New Media Technology

This paper is mainly to explore the form and method of logo design under the new media technology. New media technology makes the logo design move from static to dynamic, breaking through the limitations of two-dimensional static, and realizing multidimensional space effects of various forms. The dynamic logo changes the traditional static design mode and extends the connotation meaning of logo communication. Starting from the expression form of new media dynamic logo design, this paper discusses that multi-form logo is an important component of dynamic logos design and pays more attention to the emotional and interactive characteristics, then explores the development trend of new media dynamic logos design with examples.