Research on the development mode of fashion select shop under the new retail format: Take LABELHOOD as an example

With the continuous development of the e-commerce market, online dividends are now decreasing, and offline physical retail is also facing a tough challenge of satisfying the increasingly diversified needs of consumers. New retail models and new retail scenarios have emerged as the market required. The article summarized the concept, characteristics and necessity of new retail, and combined with the development status of fashion select shop in China, taking LABELHOOD (A fashion select shop called Leihu LABELHOOD) as an example to explore the development model and transformation strategies of the select shop in the new retail format. With the upgrading consumption and the implementation of big data technologies, the emergence of new retail formats has broken the boundary between the traditional physical retail select shop and traditional buyer e-commerce platforms. The select shops use digital technology to drive marketing and combine online and offline models which are customer oriented. It has become an inevitable trend to focus on customers' immersive experience to promote transaction completion.