Assessing the Significance and Impact of Artificial Intelligence and Machine Learning in Placement of Advertisements

Customer is the king of the market, and each of them has different tastes and Preferences. Nowadays, personalization has become a challenge for the company. Companies use different promotional techniques where they can gain more and more potential customers. Although the trend of digital marketing that most companies have adopted in their working flow is witnessed presently, this poses a challenge for the companies to develop competitive intelligence. In order to tackle this challenge, companies need to look for newer ways. So the next big trend in Marketing is going to be Artificial intelligence which has acted as a revolution and provides real-time data analysis of the customers. It helps in targeting the right audience at the right time with the right content. The main motive of doing this research is to help companies articulate the importance of AI & ML in the placements of Ads and branding of their products to identify the opportunities available in the market before their competitors. Also, think about the possible implications of AI & ML in marketing where humans and machines can work together in the near future. The application of AI in marketing may be vast, but this paper has very limited scope to the benefits of AI & ML in the advertising of a product or service rather than using traditional marketing methods.