Impact of Big Data Analytics & Capabilities on Supply Chain Management (SCM) - An Analysis of Indian Cement Industry

Big data analytics and capabilities (BDA&C) have the potential to transform existing business strategies. Big data analytics technologies and capabilities can help businesses make data-driven decisions that enhance business outcomes. More effective marketing, additional income opportunities, customer personalization, and increased operational efficiency are possible benefits. The present research outlines the impact of the BDA&C on SCM of Indian cement industry. This research uses SEM and Smart-PLS to determine how effective the adoption of BDA&C. An empirical study used a sample of 300 respondents from the Indian cement industry to test five hypotheses using 26 variables in a model. The SEM findings highlight the relative relevance of several variables to boosting the Indian cement supply chain and logistics management. This model demonstrates the understanding of the critical role of big data analytics and capabilities and their interconnections in the supply chain and logistics operation. The study found a significant mediating effect of BDA capabilities on several aspects of sustainable SCM. Advance infrastructure development, management capabilities, personnel expertise, and technical expertise strongly influence BDAC in the present scenario. These findings can be valuable and guide the executives of the industry who demand to learn more about the implications of BDA&C on supply chain performance and logistics management.