A Study on Online Shopping Behaviour for Apparel

In Today's Life, Everyone wants to wear the bright and trendy clothes of their own choice but while shopping the clothes it becomes very tedious to select clothes when many choices are available and we don't know anything about clothes to which area it's belong. We all know that Online Shopping is very much developed in India. After analyze the present India in the shopper's scenario, according to estimates by experts, to that e-shopping, the trend is going to be the most important event for us, the consumers in the years to come. The main focus is on the five-line factors include: financial risk, performance risk, delivery risk, trust and security, and web design. The empirical data were collected through a questionnaire distributed online and on the internet, including a 100-in. The results of this study showed that the design is of the most influential and important factor. Even though the performance of the product, and the reliability and protection of the risks of having a significant impact on the behavior of the network, this study shows that other factors, such as financial risk and delivery risk-are not to have a significant impact on consumers ' behavior on the internet. Over the past two years, there has been a significant growth in online clothing sales. The aim of this study is to analyze the trends in online shopping in India, consumers in the apparel segment.