FACTORS AFFECTING VIETNAMESE PEOPLE'S INTENTION TO BUY HEALTH CARE PRODUCTS ONLINE DURING COVID-19

Since the beginning of 2020, the COVID-19 epidemic has been spreading in more than 200 countries, infected more than 40 million people and more than 1 million people have died, leaving a severe impact on the economy and society worldwide, causing countries to constantly strengthen blockades and issue directives restricting the road and mass gatherings of people outside the public. The COVID-19 pandemic has re-erupted, seriously affecting the business of businesses and traditional stores. Many stores have to close their stores despite being selling essential goods. With the current covid epidemic situation, health care is at the forefront. As a result, the goal of this research is to figure out what elements impact customers' online purchase intentions for healthcare items. This study combines two methods of qualitative research and quantitative research. On a database collected from the survey of 400 people and analyzed using SPSS processing software. The study's findings reveal that price, trust, social media marketing, attitude, subjective norms, and health consciousness have an effect on online purchasing intention on healthcare products. The findings of the authors' research will be used to provide suggestions to businesses and online retailers in the context of the current COVID-19 epidemic,