Dynamic English Immersion Model to Enhance Primary School Students' Speaking Performance

English is the compulsory subject from Primary Three in China since 2003. However, the Chinese curriculum in primary school highlights Chinese and Mathematics more than English. This causes Chinese primary school students' poor speaking English. Objectives of this paper is to explore the root causes of primary school English beginners' speaking problems. As a pilot study, samples are eight primary school students aged 7-11 at the BEST English Training Institution selected by the purposive sampling method. To identify the critical situation, Second Language Acquisition, Cone of learning, and Customer Knowledge Management are applied. The findings are 1) the root cause of teachers' teaching problems is passive teaching; and 2) Chinese students have difficulties in speaking English.