Research on the Transformation of Traditional Foreign Trade Enterprises to Cross-Border ECommerce

There has been increasingly widespread economic trade activities on the Internet - cross-border e-commerce with global reach, a profound commercial revolution in international trade. In 2020, COVID-19 has broken out and brought a huge impact to the global economy and a severe test to China's traditional foreign trade enterprises. However, cross-border ecommerce unleashes its huge potential, showing a leading role in the innovative development of foreign trades. Supported by advanced technologies, cross-border e-commerce has become an important driving force in the transformation and upgrading of China's traditional foreign trade enterprises, with low operating costs, high efficiency, flexible operation and high profitability. This paper analyzed the connotation and characteristics of cross-border e-commerce, and elaborated on the problems faced by Chinese traditional foreign trade enterprises in the process of transforming into cross-border e-commerce, and put forward corresponding countermeasures and suggestions for the problems faced.