An Analytical Study of Digital Marketing and Use of Emerging Tools

This research focuses on latest tools being used in digital marketing and impact of digital marketing on businesses in various perspectives. Manny organizations are using digital marketing to rank themselves in competitive environment. This paper gives views on present and future trends of digital marketing. In our study, we will analysis the various benefits to businesses with digital marketing and how SEO, SEM, affiliated marketing, and SMO are being used commonly in it. Now days everyone is connected with social platform so use of social media of digital marketers creating a great opportunity. Digital marketing is a cost effective marketing and have a great impact on success of a business. Digital marketing is focusing on targeted audience. AI (artificial intelligence) in digital marketing provides a best way to communicate with customers. Further this study can be extended to discuss the future and various issues of digital marketing.