An Analysis of Factors Affecting IoT Adoption by Indian Retail Industry

Retailing is defined as selling the goods or services to the customer in order to derive the profit. The most important aspect in retailing is customer satisfaction and deriving profit through customer satisfaction. Internet of Things (IoT) system enables companies with advantages of value creation and value proposition, which in turn strengthens the bond with their customers. This research paper explores various factors, which are critical to the success of the adoption of IoT by Indian Retail Industry. Some of the factors, which have been identified, are emerging technologies, business processes, need for data security, crucial competitive advantage and some more. The infrastructural issues are important as it affects the critical factor such as efficient and timely delivery of the products and services. Further, the paper explores the challenges involved in adoption of IOT by Indian Retail Industry.