Generating High-quality Movie Tags from Social Reviews: A Learning-driven Approach

As a kind of keywords to describe video contents, tags are extremely beneficial for viewers to locate videos when they search the site. Additionally, tags also help video platform operators to better organize and recommend videos to platform users. Previous approaches are mainly based on manually tagging or tag propagation via video content analysis, which is time-consuming and resource-consuming. Especially, given the high volume of fresh movies generated per year, it is difficult to accurately tag all the movies manually. Moreover, video content analysis is also not easy considering typical features (e.g., long duration, complicated scenarios) of commercial movies. In this paper, we propose an automatic tagging algorithm called TagRec that exploits crowdsourced user reviews to generate accurate movie tags. We observe that user reviews contain rich information about movies (e.g., quality, actors) which can be learned to generate high-quality movie tags. Inspired by the above observation, we choose to transform the movie video tagging problem into a tag recommendation problem, in which tags are recommended to different movies by extracting knowledge from crowdsourced movie reviews. We take latent topics, tag co-occurrence probability and tag semantics into account, and formulate the problem as a recommendation optimization problem. We evaluate the performance of our pro-posed TagRec algorithm with a large-scale real-world dataset. Extensive experiments demonstrate that TagRec achieves 7.1 % and 9.6% improvement compared with other state-of-the-art methods in terms of Hit Ratio and Normalized Discounted Cumulative Gain respectively.