Content Analysis of Halal Information on Product Website

Businesses using e-commerce have experienced a sharp increase since the COVID-19 pandemic. The use of e-commerce has increased by five to ten times. The use of e-commerce for business transactions must be considered in purchasing, especially business transactions for purchasing products such as food and beverages. Because, in Islam itself, every Muslim must consume halal food. The purpose of this study is to determine the availability of halal information in e-commerce and find out what improvements can be made by e-commerce business actors. Data were obtained through the observations of e-commerce products. The method used in this research is descriptive analysis. From the results of the study, we know that the form of inclusion of halal information in e-commerce is currently in the form of halal information on product titles, halal labels on product photos, and halal information on product descriptions based on halal certification and statements of business actors. Furthermore, improvements that can be made by business actors are to pay more attention to halal information on the products they sell by providing product halal information. So it is concluded that based on observations on e-commerce, the existence of halal information is still limited.