Factor Analysis on the Customer Decision for Product Buying of Halal Corned Beef

Developing era encourages the change in consumption trends. Recently, people prefer ready-to-cook foods (RTC) and ready-to-eat (RTE) types of food due to the practical reason, easiness, and quickly served. One of the fast-food products is meat-based products, corned beef one of them. Yet, the re-processing and various types of corned beef products alert people before performing product buying, particularly for Moslem society who are specifically ordered to consume halal foods. This research aims to discover the Indonesian people's concern on the purchasing determination for packed meat, in this case, corned beef by using the descriptive analysis method and Partial Least Square (PLS). Three exogenous variables are identified, which are product knowledge variable (X1), product quality (X2), and product attractiveness (X3), and one endogenous variable, which is buying decision variable (Y). It is notified that the biggest factor that influences the buying decision (Y) for corned beef is the product attractiveness variable (X3) with a significance value of 0.687. Halal corned beef (X1) influences the Y variable positively and significantly with the value of Y variable of 0.188.